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Pearl Street businesses host Governor Evers, to highlight Bounceback grants



Wisconsin Gov. Tony Evers stops by Pearl Street Books in downtown La Crosse on June 30, 2022 (PHOTO: Brad Williams)

A visitor from out-of-town got attention on Pearl Street yesterday, when he went to buy coffee and a book about La Crosse history. 

That customer was Wisconsin Governor Tony Evers, calling attention to two local businesses which have received Bounceback Grants from the state. Evers purchased the history book at Pearl Street Books, next to Jules Coffee House. 

Wisconsin Gov. Tony Evers stops by Jules Coffee in downtown La Crosse on June 30, 2022 (PHOTO: Brad Williams)

Speaking to local reporters at the bookstore, the governor said each of those businesses got $10,000 in grants.

“It was a huge, small investment,” Evers said. “Huge for the store, small investment. We’ve used our ARPA money for that, and we’ve had over 45-hundred people across the state” qualifying for the funding.

The Fisher family has owned Jules for just over a year.  Jenny Fisher says they came to Jules at a time when customers were ready to resume their usual habits after COVID-19.

“We were real careful with our customers, but people were ready to come back last year,” she says. “We just really found that people were ready to be back here and interacting with people.”

A few weeks ago, Evers paid a similar visit to a new record store near the cathedral on 6th Street.

As of early May this year, close to 100 businesses just in La Crosse County had used bounceback funding to open their doors or expand business.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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