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In La Crosse visit, Gov. Evers praises western Wisconsin as popular tourism destination

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File - Wisconsin Gov. Tiny Evers visits the La Crosse Center in Tuesday, May 4, 2022. (PHOTO: City of La Crosse Mayor on Facebook).

School’s almost out, and Memorial Day is just three weeks away. 

Wisconsin is getting ready for the peak tourism season and Gov. Tony Evers said, last week visiting La Crosse, travel-related industries in the state appear to be leading the nation in revenue.

“They are coming back great,” Evers said. “I think we’re No. 1 or 2 in the nation as far as bouncing back from the pandemic in our tourism industry.”

The governor added that tourism brings in about $15 billion to Wisconsin in a typical year.

Evers visited the remodeled La Crosse Center, as part of a statewide trip to promote travel. He also rode the trolley to Grandad Bluff and stopped at The Pearl Ice Cream Parkour, downtown.

Evers complimented the “beauty” of the La Crosse Center and the view it provides of the Mississippi River.

La Crosse County ranked No. 9 among Wisconsin’s best counties for tourism spending in 2019. The governor is optimistic that the area can remain a tourism magnet.

Last fall, Wisconsin tourism spending for September was higher than in the same month of 2019, for the first time since the COVID pandemic was declared in early 2020.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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