The La Crosse area tourism industry is getting ready for what could be the region’s best season since before the pandemic.
A.J. Frels from the Explore La Crosse office traveled around the city on Tuesday with Governor Evers and state tourism secretary Anne Sayers, to mark National Travel and Tourism Week.
“Tourism is definitely back in the La Crosse region,” Frels tells reporters. “In 2021, we saw that visitors were back with a vengeance towards the last half of the year. Obviously, coming out of COVID through May, June, it was fairly slow, and then the last half of the year, it came back extremely strong.”
Governor Tony Evers visited La Crosse on Tuesday to promote tourism, riding the MTU trolley to Grandad Bluff and stopping at the Pearl Ice Cream shop.