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One bid for La Crosse’s Valley View Mall, which goes for about half its assessed value

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FILE - Valley View Mall food court on Jan. 3, 2022.

There was one bid, the winning bid, and the Valley View Mall has been auctioned off.

The buyer, plaintiff Wells Fargo/Morgan Chase, represented by attorney Max Meckstroth of Foley and Lardner in Milwaukee, bid $13.2 million.

That’s about half its assessed $27 million value.

Close to a dozen spectators attended the sheriff’s sale in a courthouse hallway, although only Meckstroth submitted an actual bid to purchase the mall.

UW-La Crosse economics professor Adam Hoffer discussed some of the potential for Valley View Mall. Hoffer, on La Crosse Talk PM believes it needs some reimagining.

Most of the anchor stores were not part of the auction sale, including the old Sears, which is being converted into a Hy-Vee, as well as the old Macy’s and Herberger’s, which is now the River Valley VA Community Clinic.

Close to a dozen spectators attended the sheriff’s sale in a courthouse hallway, although only Meckstroth submitted an actual bid to purchase the mall.

A local businessman, Paul Weber, apparently wants to be a partner in the sale and revive the mall with new attractions. Weber offered $6 million for a stake in the purchase but it was not accepted, because he did not have the proper documents on hand.

Attorney Max Meckstroth, far right, waits with spectators at sale for Valley View Mall; potential investor Paul Weber is seated far left
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1 Comment

1 Comment

  1. Louise K7

    March 8, 2022 at 3:06 pm

    I vividly recall when it opened! My sisters and I showed up for the Celebration”Adorned and Bejeweled”! I still Love it but can not get there as much as I like

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