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CMN Radiothon is back, and Mid-West Family has it



Rick Solem

They couldn’t do the usual Radiothon for the Children’s Miracle Network in La Crosse last year, but the fund-raiser is back for 2021. 

The event benefitting Gundersen in La Crosse often raises around $100,000 to help local families with medical needs.      

“So many of us in the community…one medical emergency can really do damage to our finances,” says Rena Cash, CMN program coordinator with Gundersen.  “So that’s where we try to be there and support our families, so we can lessen that financial burden.”

The Radiothon will air from Gundersen between 6 a.m. and 6 p.m. both Thursday and Friday on three Mid-West Family stations…95-7 The Rock, KQ98, and Z-93.  It will also be livestreamed on aroundrivercity.com.

The event was not held last year because of COVID-19. Instead of a three-day fund-raising event, the Radiothon is down to two days this year.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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