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Downtown plan for 2040 up for approval in La Crosse



The city of La Crosse is busy planning for two decades into the future. 

On Monday, the city plan commision is scheduled to vote on whether to approve the “Imagine 2040 La Crosse Downtown Plan.” 

That resolution also calls for the City Vision 2040 steering committee to be abolished, after having produced the new plan. 

The project includes the objectives of promoting a network of strong neighborhoods, a confluence of nature, and offering new development. 

The downtown district is defined as the area bordered by the Mississippi and La Crosse Rivers, West Avenue, and Jackson Street. 

The 2040 plan was put together after a series of steering committee meetings, walking tours of downtown, and more than 100 online meetings during the pandemic.      

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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