As agriculture continues to grow, so do innovations in the industry and opportunities to create digital workspaces for farm fields.
Granular launched Granular Insights in February 2020 and since then, more than 15,000 U.S. farmers adopted the free digital tool, according to Ken O’Brien with Granular. O’Brien said the software looks at harvest data and can highlight unique and regionalized trends to help farmers plan for future growing seasons.
“If I had to give it a tagline, it is that we designed it to drive a farmer’s profitability with the data that they have,” O’Brien said. “We’re trying to do that in as simple of a manner as possible while giving them fast time to value so they can see results that bring them significant value in a hurry.”
He explained how farmers can upload planted and harvest data to Granular and create summaries from the information.
“They are waiting there for you to look at things, understand how your operation’s decisions impacted your profit as well as the yield for this crop season,” O’Brien said. “Ditch the spreadsheet. Ditch the notebooks, and get to a spot where it is digital and it happens faster, and they get to results even sooner.”
Most functions of the tool are currently limited to corn and soybeans, but directed scouting that is a combination of satellite imagery and proprietary algorithms can be used on a variety of crops.