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Steppin’ Out in Pink goes virtual



Adapting to challenges from COVID-19, Gundersen Health System is celebrating its 15th Annual Steppin’ Out in Pink online.

The first virtual run/walk is happening now through Sept. 12. The event looks different, but the mission is still the same: to support local breast cancer research and patients, subsidize mammograms, and support the Center for Cancer & Blood Disorders as well as the Norma J. Vinger Center for Breast Care.

Sign up can be completed online. It is just one of many ways to celebrate survivors, recognize those who lost loved ones and show support.

There is a Survivor’s Parade (in vehicles only) coming up Saturday, Sept. 12 in the Valley View Mall parking lot. Sign up to join the Pink Survivor Drive here.

Kaitlyn Riley’s passion for communications started on her family’s dairy farm in Gays Mills, Wis. Wanting to share agriculture’s story, she studied strategic communications and broadcast journalism at the University of Wisconsin-Madison. In college, she held officer positions with the Association of Women in Agriculture and Badger Dairy Club while volunteering as a news reporter for the college radio station. She also founded the university’s first agricultural radio talk show, AgChat. In her professional career, Kaitlyn has worked in radio, print and television news doing everything from covering local events to interviewing presidential candidates, and putting back on her barn boots to chat with farmers in the field. Today, Kaitlyn can be seen covering local stories that matter to you in the La Crosse area.

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