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Parking consultant has new ideas for downtown La Crosse

Brad Williams

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Parking problems in La Crosse won’t be solved overnight. 

That’s one piece of advice from the most recent study of the city’s parking needs by Rich and Associates. 

The consulting firm reviews local parking supply and demand every few years. 

In the newest report to be presented to city leaders next week, Rich says downtown La Crosse has plenty of parking spaces available at busy times of the day, but there’s a misperception that if drivers can’t find an open spot near their destination, they think there’s a shortage of spaces. 

The report recommends installing more signs to direct people to ramps and parking lots, promoting more bicycle use, and continuing alternate side parking.  

Rich says city ramps should have digital signs telling you how many spaces are open on each level. 

The report says La Crosse exceeds a goal of having 50 per cent of downtown parking available to the public.

La Crosse’s board of public works will receive the report on Monday.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.