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DMI promotes sidewalk sales to get shoppers downtown again

Brad Williams

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Lots of shoppers apparently are not ready yet to return to brick-and-mortar stores, following weeks of COVID-19 related shutdowns. 

But bringing customers to the sidewalks outside stores might be an important first step. 

Robin Moses of the Downtown Mainstreet organization in La Crosse is lobbying for regular sidewalk sales this summer, instead of saving the outdoor displays for holiday weekends.    

Moses believes businesses could sell items on the sidewalks Thursdays through Saturdays without special permits. 

Serving alcohol on the sidewalk still would require a license.     

Moses doesn’t expect every downtown business to take to the sidewalks, perhaps only one or two stores on each block.    

The Wisconsin transportation department wants to be sure that business owners leave at least 4 feet of sidewalk space for disabled people to use the walks. 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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