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Yesterday in La Crosse

Sgt. Pepper was a lot more than 20 years ago today

Brad Williams

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On June 1st of 1967, the Beatles released their ground-breaking album “Sgt. Pepper’s Lonely Hearts Club Band.”  Besides the title track, the “Sgt. Pepper” album also featured “A Day in the Life,” “Lucy in the Sky With Diamonds,” and “When I’m Sixty-Four.”  A few famous people who would have turned 64 in June of 1967 didn’t live to see that birthday…including John Dillinger, George Orwell, and Lou Gehrig.  

La Crosse’s weather service announced that May of ’67 was the coldest May ever in the city, with an average daily temperature of 54 degrees.  There must have been a recount, because according to current stats for La Crosse, that May doesn’t even make the 10 coldest on record.  

The weather was nice enough that June for a parking lot sale at Montgomery Ward in La Crosse, on the site of the current Belle Square complex.  Shoppers at Wards could get a roast beef or baked ham dinner for only $1, during that sale in, oh boy, 1967…Yesterday in La Crosse.    

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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