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Yesterday in La Crosse

Pleasure on tap, on campus, 49 years ago

Brad Williams

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In early 1971, the state university board of regents approved beer sales at the La Crosse campus.  The taps installed at the “Cellar” in Cartwright Center would offer one local brand and another beer made in Wisconsin.   

Students still went downtown, though.  The Madrigal Bar on 3rd had a 10-cent tap night on Tuesdays, and Hamm’s Beer Night on Thursday.  Your Uncle’s Place on South 4th had a concert by the Twin Cities band Crow, known for a song called “Cottage Cheese.”  

The hot new TV show in ’71 featured a bigoted New Yorker named Archie Bunker.  “All in the Family” was first seen on Tuesday nights on CBS after “Hee Haw,” and was #1 in the ratings when it moved to Saturdays, yesterday in La Crosse.         

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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