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La Crosse remains 9th best county for tourism spending in Wisconsin

Brad Williams

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The year 2020 could be a disaster for Wisconsin’s tourism industry, not to mention many other types of business, but a new report says Wisconsin showed growth in tourism for last year. 

The figures compiled by “Tourism Economics” showed a total of $22.2 billion in statewide tourism revenue. 

La Crosse County stayed in the top 10 Wisconsin counties for tourism spending, with its total increasing to $281 million, up $2 million from 2018.

Spending in Vernon and Trempealeau Counties increased by nearly 4 per cent, while tourism dropped in Jackson and Richland Counties.  

State and local officials are planning strategies for encouraging travel once again, after the COVID-19 orders are lifted.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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