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Track meet cancellation could cost La Crosse economy $2m

Brad Williams

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For the first time in 30 years, La Crosse will not be hosting the state high school track meet in June. 

That’s because the WIAA has cancelled the entire Wisconsin track and field season. 

Explore La Crosse director A.J. Frels says the local tourism industry will take a big hit from not having the track meet this year. 

But he also feels sorry for the track athletes and their families, who won’t get to experience a state championship event.    

Frels says the track meet usually brings at least $2 million in visitor spending to the area, and besides that, people visiting the meet like to return to La Crosse on later trips.  

Frels also tells WIZM that 60 conventions and meetings set for La Crosse have been cancelled since the outbreak of COVID-19.  

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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