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La Crosse visitor bureau making plans to promote area for summer travel

Brad Williams

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Vacation planning may have ground to a halt because of the coronavirus, but tourism officials are still making plans for the season when it’s okay to travel again. 

A.J. Frels at the La Crosse County visitor bureau says a summer marketing campaign for the region is ready, for when the time is right.    

Frels says a recent tourism study showed 88 per cent of the people responding would like to travel sometime in the next 6 months, and people planning travel would rather drive than take a plane.     

Another study, specifically of Wisconsin tourism, pointed to several counties which could be hit hard by virus-related shutdowns. 

La Crosse County was # 9 in the state two years ago in revenue from tourism spending. 

Frels says the county has marketing planned to appeal to short-distance travelers, and to convention organizers who might hold meetings in La Crosse.           

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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