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Yesterday in La Crosse

Richard Nixon rides in a La Crosse parade, 60 years ago



You don’t necessarily see many candidates riding in the back of a open car any more, but Richard Nixon did that in La Crosse, in the fall of 1960.  The vice president came to town for a rally that October, and he sat in the back seat of a convertible along with Republican candidates for governor and Congress.  Nixon’s wife Pat didn’t make the trip, but young Republicans from the state teachers’ college rode on a float to toss 60 pounds of candy kisses to the parade watchers in Pat’s honor.  While speaking at the Sawyer Auditorium, Nixon said challenger John Kennedy’s farm program would destroy the American farmer’s way of life, leading to black markets and mass slaughtering.  Nixon was given local cheese and apples to take home to Washington, in 1960.  

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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