The April 1960 presidential primary in the Badger State proved to be a turning point for John Kennedy. The Massachusetts Senator scored 56 per cent of the Democratic primary vote against Minnesota’s Hubert Humphrey. A documentary about the Wisconsin campaign called “Primary” had scenes of Humphrey meeting voters on the streets of Tomah, and telling an area audience that he was about to do a live TV broadcast in La Crosse.
“The Garry Moore Show” was a Tuesday night TV program which could have been pre-empted for primary coverage that spring. Moore’s variety show featured a young Carol Burnett, and Moore also hosted the game show “I’ve Got a Secret” in 1960. Garry was the spokesman for a $100,000 sweepstakes sponsored by Pittsburgh Paints. The grand prize was a 10-day vacation in Rio, and second prize was a Rambler station wagon. Who could ask for anything Moore?