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Yesterday in La Crosse

JFK and HHH had a showdown in Wisconsin, 60 years ago

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The April 1960 presidential primary in the Badger State proved to be a turning point for John Kennedy.  The Massachusetts Senator scored 56 per cent of the Democratic primary vote against Minnesota’s Hubert Humphrey.  A documentary about the Wisconsin campaign called “Primary” had scenes of Humphrey meeting voters on the streets of Tomah, and telling an area audience that he was about to do a live TV broadcast in La Crosse.  

“The Garry Moore Show” was a Tuesday night TV program which could have been pre-empted for primary coverage that spring.  Moore’s variety show featured a young Carol Burnett, and Moore also hosted the game show “I’ve Got a Secret” in 1960.  Garry was the spokesman for a $100,000 sweepstakes sponsored by Pittsburgh Paints.  The grand prize was a 10-day vacation in Rio, and second prize was a Rambler station wagon.  Who could ask for anything Moore?

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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