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Yesterday in La Crosse

O-le-o, oh no, 54 years ago

Brad Williams



In 1966, Wisconsin Governor Warren Knowles predicted that the dairy state could repeal its ban on colored oleo-margarine within a few months.  Knowles said oleo is “going to come.”  The ban on oleo had been a Wisconsin law for 70 years.   

Lean meaty barbecue ribs were the Saturday and Sunday special at Schmidty’s restaurant on State Road, for $1.65.  Friday fish a $1.10 at the Gateway Inn at 10th and Jackson.  And Montgomery Ward downtown had fish or roast pork on Fridays for just $1.  

At the movies, you could see the Doris Day spy spoof “The Glass-Bottom Boat,” with Rod Taylor, Arthur Godfrey, Paul Lynde, and Dom DeLuise.  Elvis Presley starred with Donna Douglas in “Frankie and Johnny.”  And the Starlite Outdoor Theater was showing “Frankenstein Meets the Space Monster” in 1966.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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