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While walking on campus, Mid-West Family’s Dick Record surprised to see own name on newly dedicated Viterbo entrance

Brad Williams

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A long-time friend of Viterbo University has been honored by the school, having his name displayed in a very visible place. 

That friend is Mid-West Family’s own Dick Record. 

Thursday, Viterbo formally dedicated the “Dick Record Entrance” on the west side of the Fine Arts Center. 

Dick’s name was put above the door weeks ago. He says he didn’t know the school was going to honor him that way.

“There were other plans for a box office or something,” Record said. “One day I was walking across the street, and I saw it.”

Record said it’s “humbling” to have his name on a door that Viterbo opens for the community.

The former general manager of the Mid-West Family radio stations in La Crosse, including WIZM, has been a volunteer with Viterbo since shortly after moving to La Crosse in 1971.

Viterbo president Glena Temple helped Dick unveil a commemorative sign for the occasion in the Fine Arts Center lobby.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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