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City Vision 2040 group begins new master plan for La Crosse

Brad Williams



When La Crosse businesses started leaving downtown for the mall area, about 40 years ago, the city began a planning process to keep the community growing. 

That process continues with a new committee working on ‘City Vision 2040.’ 

On Wednesday, a new City Vision committee gathered to set goals, and launch the search for a consultant to guide future planning. 

The head of Downtown Mainstreet, Inc., Robin Moses, says the City Vision project has helped La Crosse recover from past lows for the central business district.    

For its next plan, City Vision will go beyond the riverfront to include the needs of the Goosetown neighborhood, between downtown and UW-L. 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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