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Santa and racecar drivers deliver Christmas to area families

Brad Williams



Eight La Crosse area families have plenty of Christmas gifts, and the food for a big holiday celebration, after a Friday party at a La Crosse car dealdership.

For the seventh year, Henderson Motorsports has sponsored the party for selected area families at the Pischke Motors showroom on 4th Street.

The families chosen from within the La Crosse School District have a total of 28 children who received presents from Santa Claus and volunteers.

While the kids got sports equipment, shirts, and toys, the families also received bigger items such as wall-mounted TV sets.

The eight families also received passes for 2020 to auto racetracks in West Salem, Tomah, and Wisconsin Dells.

Race driver Matt Henderson and his family have arranged for the holiday gifts, as a way to pay back the community for its support of his racing team.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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