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Yesterday in La Crosse

Rockland’s Exit strategy, 29 years ago

Brad Williams



In late 1990, Rockland was lobbying for an I-90 interchange that would help development of the town. Construction was scheduled for 1995, but the project never happened. Rockland remains halfway between exits at Bangor and Sparta.

UW-La Crosse was searching for a new chancellor, despite a hiring freeze for new state employees. Chancellor Noel Richards had announced he would step down the following June.

La Crosse didn’t have Rotary Lights at Christmas yet in 1990, but it did have a display of Christmas trees at Heileman Hall. The Festival of Trees, co-sponsored by the brewery and Channel 8, lasted for two weeks.

Music lovers learned that the Grammy-winning duo Milli Vanilli didn’t sing its own songs. The front men of Milli Vanilli, Rob and Fab, had complained to their producer that they wanted to sing on records and on stage. Girl, you know it’s true, 1990, yesterday in La Crosse.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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