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Yesterday in La Crosse

The World Series comes to Wisconsin, 62 years ago

Brad Williams



Only one major league baseball club from Wisconsin has ever been a World Series champion, and that was the 1957 Milwaukee Braves. They beat the Yankees 4 games to 3 that fall, and just about any public place in La Crosse with a TV set tuned to the Series drew a crowd. The series games were all played in the daytime in those days. Doerflinger’s department store had five TV sets showing the games. Banks and hospitals also set up television screens during the ball games…and while La Crosse police were not allowed to have TV’s at headquarters, they could listen to the Braves on the radio.

The U.S. was starting the second year of Interstate highway construction in the fall of ’57. Wisconsin had already built 24 miles of interstate road in the first year, while Iowa had 80 miles complete. The entire interstate system was expected to cost $27 billion.

The Air Force fired a rocket more than a thousand miles into space, a few weeks after Russia put Sputnik into orbit.

New shows on TV in America that fall included “Leave It to Beaver,” “Perry Mason,” “Maverick,” “Wagon Train,” and “The Real McCoys,” in 1957, yesterday in La Crosse.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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