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From theology to agriculture, Ohio man finds his purpose in Wisconsin



After studying theology at Ohio University and serving in the U.S. Army, Matthew Canter found his calling in Cashton, Wisc.

“I’m originally from Ohio, and I’ve never really been around dairy cows,” Canter said. “As a result, I just fell in love with them.”

Three years ago with no background in farming, and at a time when many farmers were leaving the industry, Canter and his family started their own organic dairy farm.

“It was very challenging,” Canter said. “As a result of starting from scratch, we had to retro-fit our barn, put in a parlor, and put in a freestall barn. There were a lot of startup costs. We had to transition the land, buy the cows. So far, it is working, and so far, all of the children really like dairy cows.”

Many headlines in agriculture featured poor prices, trade wars or families selling their herds. Despite the news, Canter was not discouraged.

“The first year I started, people were like, ‘Wow, this was the worst year for corn we’ve had in 20 years.’ Then last year it was, ‘This is the worst year we’ve had for hay in 20 years.’ This year, it is, ‘This is the worst year we’ve had for dairy in like 20 years.’ But at the end of the day, I really like drinking our milk,” Canter said.

Canter, his wife, and five children milk a herd of 50 cows on Highland Farm. They sell their milk to Westby Co-op Creamery to be made into various products.

Despite his optimism, he admitted there have been challenges in technology, mechanics, and animal husbandry.

“It has been an incredible challenge, yet in the winter when I am chipping out a manure spreader, I’ll lean up and think, ‘Wow, its negative 40-degree wind. Would I rather be in an office right now?’ The answer is always no. Either I’m naive and stupid, or a little crazy, or maybe I am actually in the right industry,” Canter said.

Canter’s five children are starting to become involved in 4-H, and he hoped some will be interested in becoming the second-generation on the family farm.

Kaitlyn Riley’s passion for communications started on her family’s dairy farm in Gays Mills, Wis. Wanting to share agriculture’s story, she studied strategic communications and broadcast journalism at the University of Wisconsin-Madison. In college, she held officer positions with the Association of Women in Agriculture and Badger Dairy Club while volunteering as a news reporter for the college radio station. She also founded the university’s first agricultural radio talk show, AgChat. In her professional career, Kaitlyn has worked in radio, print and television news doing everything from covering local events to interviewing presidential candidates, and putting back on her barn boots to chat with farmers in the field. Today, Kaitlyn can be seen covering local stories that matter to you in the La Crosse area.

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