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Beer money request earns more than $465,000 for children’s hospital

Kaitlyn Riley

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Photo Credit: deWit Construction

It all started with a beer.

Carson King was spotted on ESPN’s Game Day during the Iowa-Iowa State game last weekend, holding a sign with his Venmo account and a request for money to refill his supply of Busch Light.

When hundreds of dollars rolled in, King announced he would buy a case of Busch and donate the rest to the University of Iowa Stead Children’s Hospital.

Then, hundreds turned to thousands of dollars.

After tagging Busch Beer and Venmo in a tweet, both companies promised to match the funds.

King posted on Facebook Friday morning, he woke up to more than $155,000 in donations before the match.

Today I woke up to see over $155,000.00 raised! And that’s before Busch and Venmo match the contribution! University of…

Posted by Carson King on Friday, September 20, 2019

Kaitlyn Riley’s passion for communications started on her family’s dairy farm in Gays Mills, Wis. Wanting to share agriculture’s story, she studied strategic communications and broadcast journalism at the University of Wisconsin-Madison. In college, she held officer positions with the Association of Women in Agriculture and Badger Dairy Club while volunteering as a news reporter for the college radio station. She also founded the university’s first agricultural radio talk show, AgChat. In her professional career, Kaitlyn has worked in both radio, print and television news doing everything from covering local events to interviewing presidential candidates, and putting back on her barn boots to chat with farmers in the field. Today, Kaitlyn can be seen covering local stories that matter to you in the La Crosse area.

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