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Campaign to prevent youth drinking is started in La Crosse

Brad Williams

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Judi Zabel stands alongside signs promoting alcohol education for young people

There may be yellow yard signs around the La Crosse area soon, urging people to “Be the One.” 

The goal is to get community members to talk with young people about the dangers of alcohol. 

Judi Zabel, from the La Crosse County Prevention Network, said the problem of alcohol abuse is too big to be addressed only at prom or graduation time.    

Zabel says studies have shown that children can easily develop an addiction to alcohol, and that booze can alter a young person’s brain into their early 20s.  

The Prevention Network said a study shows that one out of every five high school age students has consumed alcohol in the past month, and kids who start drinking before the age of 15 are at a high risk of becoming alcoholics. 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.