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The Dayton’s name was coming down at Valley View, 18 years ago



In the fall of 2001, Dayton’s stores were switching to the name Marshall Field to take advantage of the Chicago chain’s popularity. The Dayton-Hudson company had built La Crosse’s Valley View Mall, opening it in 1980, with the Dayton’s store facing Highway 16. Marshall Field eventually gave way to Macy’s, which pulled out of Valley View in 2017. Herberger’s moved its mall store into the old Dayton’s-Macy’s space until it also closed a few months later.

An abandoned south-side La Crosse motel was being used for SWAT training. The old Wishing Well Motel on Mormon Coulee became a practice site for the La Crosse emergency response team. One of the county’s earliest meth lab cases led to the arrest of two people at the Wishing Well.

On one Wednesday night in October of 2001, there was a wide variety of entertainment around the city. The Ying Quartet performed at the UW-L student union. The Happy Twirlers square dancing group was at the Concordia Ballroom, with Les La Lone as the caller for the evening. A deejay calling himself ‘Major Mal Funktion’ was at the 3-24 Tavern on Jay Street, just a few blocks from the La Crosse Center, where Bob Dylan put on a concert. It happened one night, yesterday in La Crosse.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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