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Fire inside wall causes a store evacuation at Valley View Mall

Brad Williams

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A small fire is found in the outside wall of Valley View Mall. 

La Crosse firefighters were called to the mall Thursday, because of concerns that mulch burning outside Eye Mart Express could spread to the building. 

Before the fire crews left, a customer in the Eye Mart store saw smoke, and there was a strong odor in the store. 

Eye Mart was evacuated, and firefighters discovered a fire in a ventilation system within the wall. 

The cause of that fire is not known yet. 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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