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Yesterday in La Crosse

Four years later, he’d be a presidential nominee, but in 1968, it was “George who?”

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George McGovern was the Democratic nominee to face Richard Nixon in the 1972 election…but four years earlier, in 1968, McGovern was a little-known Senator from South Dakota who came to La Crosse State
for a speech about foreign policy. McGovern was billed as a “liberal critic” of President Johnson’s policies. The Senator recently had visited Oktoberfest. At the ’68 convention in Chicago, McGovern was proposed as an alternative to Hubert Humphrey and Eugene McCarthy, and finished a distant third in the balloting.

A dorm at the college caught fire in ’68. Flames were seen in a 4th floor window of Drake, by students living in neighboring Wentz Hall. It started in a wastebasket and spread to the window, but it was doused quickly.

“Rowan and Martin’s Laugh-In” was the hottest show on TV in 1968, making stars out of Goldie Hawn and Lily Tomlin. Network shows which ended in 1968 included “The Monkees,” “Batman,” and “Lost in Space,” but there were ads for new fall series called “Land of the Giants,” “The Mod Squad,” “Adam-12,” and “Hawaii Five-O,” 51 years ago, yesterday in La Crosse.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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