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Warm weather brings a tough end to strawberry season

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Warm temperatures hurt the remaining strawberry crop for the year. Jolivette Family Farms said they wrapped up the strawberry season last week. John Jolivette said this season was tough for his crop.

“Well, it was alright at first, but the hot weather and moisture takes care of it all,” Jolivette said. “They get cooked out in the field.”

Jolivette said temperatures above 80 degrees can be damaging for strawberries. Although picking season is ending, the farm’s work continues. Jolivette said they’ve already started preparing for next year’s season.

He said they’ll be working the land each month before taking some time off around Christmas. Their tasks will include mowing off the old crop, tilling the land, creating better rows, fertilizing the soil and managing weeds.

Kaitlyn Riley’s passion for communications started on her family’s dairy farm in Gays Mills, Wis. Wanting to share agriculture’s story, she studied strategic communications and broadcast journalism at the University of Wisconsin-Madison. In college, she held officer positions with the Association of Women in Agriculture and Badger Dairy Club while volunteering as a news reporter for the college radio station. She also founded the university’s first agricultural radio talk show, AgChat. In her professional career, Kaitlyn has worked in radio, print and television news doing everything from covering local events to interviewing presidential candidates, and putting back on her barn boots to chat with farmers in the field. Today, Kaitlyn can be seen covering local stories that matter to you in the La Crosse area.

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