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La Crosse airport looks at new ways to increase local ridership

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The La Crosse Regional Airport continues to look for new ways of getting area travelers to ‘fly local.’ 

Airport marketing director Miranda TerBeest told the city aviation board she hopes to get La Crosse area residents to fly in and out of French Island, as a way of supporting the community — even if it costs a little more than using bigger airports.    

The LSE marketing plan also includes getting more local exposure for the airport, by sponsoring some non-profit events in the community.

LSE is celebrating 100 years of local airport service, beginning with planes landing at the old Salzer Field area on the south end of the city. 

A promotional campaign using the slogan “How Time Flies” is likely to be introduced in July. Ads promoting the nostalgia of air travel could run in the area throughout 2020.      

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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1 Comment

1 Comment

  1. Debe

    June 20, 2019 at 10:29 am

    Perhaps get flights to Milwaukee vs flying to OHare and back to Milwaukee.

    I miss Skyways aka Midwest and flew that route many times.

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