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La Crosse airport looks at new ways to increase local ridership

Brad Williams

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The La Crosse Regional Airport continues to look for new ways of getting area travelers to ‘fly local.’ 

Airport marketing director Miranda TerBeest told the city aviation board she hopes to get La Crosse area residents to fly in and out of French Island, as a way of supporting the community — even if it costs a little more than using bigger airports.    

The LSE marketing plan also includes getting more local exposure for the airport, by sponsoring some non-profit events in the community.

LSE is celebrating 100 years of local airport service, beginning with planes landing at the old Salzer Field area on the south end of the city. 

A promotional campaign using the slogan “How Time Flies” is likely to be introduced in July. Ads promoting the nostalgia of air travel could run in the area throughout 2020.