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Wisconsin may be ‘tourist secret’ to rest of U.S.

Brad Williams

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Wisconsin Gov. Tony Evers and state tourism secretary Sara Meaney check out merchandise at the Island Outdoors store on French Island

Wisconsin may be a well kept tourism secret, according to the newly-appointed secretary of tourism for the state. 

Sara Meaney and Gov. Tony Evers stopped at Island Outdoors on French Island, as part of a statewide tourism tour.

Meaney told reporters that outdoor recreation tends to be the biggest reason why visitors come to Wisconsin. 

But still, she said, people in other parts of the country might not be aware of the thousands of lakes, besides — Lake Michigan and Lake Superior — or the many miles of hiking and biking trails.

Meaney said the number of visitors to Wisconsin rose nearly 2 percent, last year, to a total of 112 million, and the tourism trade brought almost $22 billion to the state’s economy.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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