People in the La Crosse area may soon be encouraged to ‘Live Mighty.’
That’s an advertising slogan being recommended to La Crosse’s Downtown Mainstreet Incorporated by consultants who have spent two days in town this week.
South Carolina consultant Ben Muldrow says the word ‘mighty’ appeals to him as a convenient association with the Mississippi River.
A goal of the branding sessions conducted this week was to find a common promotional theme that DMI can use with other local agencies such as the Chamber of Commerce and the convention bureau.
Several institutions in La Crosse include the bridges in their corporate logos, but Muldrow notes that other symbols of the area could be used as well.
Muldrow has recommended a design scheme highlighting four colors in a circle, which could be used to replace the letter ‘O’ in La Crosse.