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Dahl Automotive acquires Honda dealership

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Honda Motorwerks is now Dahl Honda.

Both companies announced Monday that Dahl Automotive has acquired Honda Motorwerks, located on 4th street in downtown La Crosse.

Andrew Dahl, President of Dahl Automotive says the new opportunity makes a lot of sense for them.

Dahl said, “We think Honda is a good addition to the other nine brands that we offer. Adding Honda to the mix, we’re really excited about it to serve the area is in this new capacity.”

Dahl says they have offered employment for all Honda Motorwerks employees.

“We have a lot of plans for growing the Dahl Honda brand. That includes building a brand new generation 3 Honda image facility.”

Chris Schneider with Honda Motorwerks said they wanted a partner with a focus on guest satisfaction and strong values, which fits the Dahl family.

Born in Decorah Iowa. I've been a news reporter for the last 10 years, starting right out of college in Fort Dodge, Iowa. Other professional opportunities led me to Marshalltown, Iowa and Antigo Wisconsin, before I finally was afforded the opportunity here in La Crosse. I've been here since 2016. I also act as the voice of local sports, doing play by play of high school and college football and basketball. When not working I enjoy golfing.

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