Only 14 states had presidential primaries in 1968. New Hampshire was first as usual, in March, favoring President Lyndon Johnson and former Vice President Richard Nixon. Wisconsin’s primary was next, on April 2nd. State Democrats chose Minnesota’s Eugene McCarthy over Johnson, who had announced two days earlier that he would not seek re-election. Republicans favored Nixon, 80% to 10%, over Ronald Reagan.
Packers fans celebrated a second straight Super Bowl victory in January, when Green Bay beat the Raiders at the second Super Bowl, played in Miami. The game was carried on CBS, including WKBT in La Crosse. Channel 8 had just cancelled Bozo the Clown, played by Jack Martin, and ran the Merv Griffin talk show in the late afternoon, in 1968, yesterday in La Crosse.