In 1967, folks in La Crosse were marking 125 years since Nathan Myrick’s decision to build a house here. A newspaper article reported that Myrick became the first white settler in 1842, by building a cabin around the current intersection of Front and State Streets. A winter storm blew the roof off Myrick’s cabin on his first night there, and left 6 inches of snow inside the cabin by morning. Myrick was 19 at the time, and moved on to another town a year later, eventually settling in St. Paul.
The Snowflake ski-jumping tournament in Westby was in its 44th year in 1967. Another local tradition, dining out, meant restaurant specials such as a smorgasbord at Maple Grove near West Salem, and Italian nights at the Chateau supper club, south of La Crosse on Highway 35.
K-Mart on State Road was thinking ahead to spring, offering women’s Easter hats for $1.87…giant Hershey bars for 29 cents…and Metrecal diet drinks for 25 cents a can, in 1967, yesterday in La Crosse.