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Canoe contest aimed at bringing more people to La Crosse for water sports

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Americans who might not know much about La Crosse could learn much more about the city in the next year, as a result of a national tourism promotion.

The Explore La Crosse agency hopes to reach beyond cities, such as Milwaukee and Minneapolis, to sell the region as a good place to enjoy water sports.

“It’s going to be a national campaign that people are going to be able to participate,” Explore La Crosse’s Brent Hanifl said.

The La Crosse convention bureau launched a national effort to give away a locally-built canoe in the ‘Boatload of La Crosse County’ campaign.

Hanifl wants to increase the number of visitors coming to the area for fishing and river travel.

“I think people just need to have that initial, sort of, visit, to realize what we have to offer,” Hanifl said.

Explore La Crosse recruited Sanborn Canoe of Winona to build a 14-foot wooden canoe that will be given as the grand prize at the end of the year-long promotion.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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