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Rotary Lights offers S’mores for s’more nights this season

Brad Williams

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Sure, Riverside Park in La Crosse will have a few million Christmas lights on during Rotary Lights this season.

But, what really could bring families to the waterfront on chilly winter nights, are a bonfire and S’mores  a combination worked last year.

Rotary Lights president Pat Stephens said they started offering the chance to make S’mores as a way to get people to the park on slow nights of the week.

“We are absolutely packed every night that we did it,” Stephens said. “So, of course, this year, we’re going to expand that.”

Stephens added that Hershey is pitching in to promote the S’mores nights, by giving a grant to the Rotary to supply the chocolate bars.

Rotary Lights begins the night after Thanksgiving and will run for a maximum of 39 days. Volunteers have already begun stringing up the lights in Riverside Park.

Other attractions last year included an ice skating rink.

This year, they also plan a new honor for veterans, not just with a Christmas exhibit dedicated to the Armed Forces, but with a ‘Wreaths Across America’ ceremony planned for Dec. 15.

Rotary also hopes to collect 300,000 food items, which can be donated when entering Riverside Park.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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