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Impact statement says plus-$40 million in La Crosse Center renovations bring little in return

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An economic impact statement doesn’t look good for the $42 million renovation of the La Crosse Center.

Mainly because the renovations would need to spend $5 million more to make just $80,000 in profit a year.

The report from the Gensler Company left the Center board of directors with their doubts on whether the payoff is worth it. A return of about 1 percent on that extra spending didn’t sit too well.

“This does not justify spending more money, in my opinion, until you can give me a much more detailed and better report,” board member Phil Addis told consultants Monday over a telephone conference call.

Details he needed before asking the city council to approve any expansion plan.

The Gensler consultants said the building option which would lead to the most revenue for the city is one priced at close to $50 million.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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