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As I See It

Much has changed in radio, but many things have not



Much has changed in radio since WIZM first signed on the air in 1923. But one thing that hasn’t changed is our commitment to serving the community. We were reminded of that this past weekend, when the Wisconsin Broadcaster’s Association held it’s annual awards banquet. Hundreds of radio and television stations from all across the state gathered in Madison to recognize quality, award-winning broadcasting. Midwest Family Broadcasting six La Crosse stations received a total of 8 awards in this year’s competition. More than 1700 submissions were entered this year, by far more than any other state. It is a testament to the pride that journalists, disc jockeys and talk hosts have in their work. And it is a reminder that radio remains a valuable part of our lives. We are well aware of the changes in consumer habits. That’s why we do more than just broadcast. Like stations here at Midwest Family Broadcasting, many stations are offering podcasts of their programming so people can listen when it is convenient to them. We offer streaming of much of our programming, so people can listen in non-traditional ways. We are on Facebook Live, so you can see, as well as hear, our local programs. Some of our stations even provide video feeds, along with audio, of things like local football and basketball games so you can watch them while you listen. The awards banquet shows that while much has changed in radio in 90 years, many things have not, like our commitment to serving our listeners, whether providing news, or playing your favorite song. And just like it was in the beginning, radio remains absolutely free of charge. What else can you say that about these days?

Scott Robert Shaw serves as WIZM Program Director and News Director, and delivers the morning news on WKTY, Z-93 and 95.7 The Rock. Scott has been at Mid-West Family La Crosse since 1989, and authors Wisconsin's only daily radio editorial, "As I See It" heard on WIZM each weekday morning and afternoon.

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