Ain’t Seen A Truck Til You See These

River States Customz, a division of River States Truck and Trailer in La

Crosse, will sponsor and host one of Overdrive’s Pride and Polish Custom Truck Show and Beauty Contest events this Friday and Saturday. Taking place at River States Truck and Trailer’s La Crosse dealership location, it will mark the first time the event will held in the Midwest. CEO Joe Laux says these are just typical every day semi’s showing up to compete.

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Pride and Polish handles all the judging and logistics for the truck beauty contest, while River States Customz will act as host providing food and entertainment. The show is open to the public. You can find the schedule of events on River States website.