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Brad Williams

Brad Williams

A native of Prairie du Chien, Brad graduated from U-W-La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area.  Brad writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse.  He's been featured on several national TV programs because of his memory skills.  

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In 1955, UW-La Crosse was still La Crosse State College, and its homecoming parade was held downtown.  Some of the float ideas might not be approved today...such as the fraternity float with guys dressed as butchers, with pieces of dummies lying on a table.  They're slogan was 'We'll cut 'em up.'  Photos of the '55 parade showed the names of businesses no longer Fields, Miller's, the Tru-Valu Shop, and Kinney Shoes.

Ford Rexall Drug was at the corner of 4th and Main, in October of '55.  You could buy men's shoe trees for 59 cents, or an egg beater for 19 cents, and the soda fountain had a special of hot fudge shortcake with ice cream, 19 cents.

Families with a good TV antenna could get WCCO, Channel 4 from Minneapolis, to watch "The Murray Warmath Show."  Warmath was the Minnesota Gophers football coach, answering questions about the previous game.  WCCO advertised the coach's show in the La Crosse Tribune in 1955, 63 years ago, yesterday in La Crosse.


Monday - September 17, 2018 8:58 am

Welcome to the All-America City, 53 years ago

In the fall of 1965, La Crosse made the list of 24 communities that were declared "All-America" cities, by the National Municipal League.  Only three men in La Crosse knew that the city was in the running...the Chamber of Commerce president, the Chamber manager, and Jim Conway of WLCX Radio.  Conway said La Crosse's response to the record Mississippi River flood might have helped the city's chances, along with the opening of a new courthouse, and the building of a Montgomery Ward store where the old courthouse had stood.
The World Series was being played in Minnesota in '65.  The Twins hosted the opening game at Met Stadium in Bloomington, and beat the L.A. Dodgers.  The Series went the full 7 games...and the Dodgers took the title.  It was also the last season that the Braves played in Milwaukee, before moving to Atlanta.
That September, TV watchers were introduced to some new heroes with the same last name.  Anne Francis played a female private eye named "Honey West"...Major Don West was with the Robinson family and Dr. Smith, "Lost in Space"...and secret agent James West rode a train through "The Wild Wild West" in 1965, yesterday in La Crosse.

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